The website is promoting a service called 12min, which offers users the opportunity to access and absorb knowledge from various books in just 12 minutes. The site advertises a free trial with a 7-day offer and encourages users to sign up using their Facebook account. It highlights the benefits of joining, including enhancing one's career, expanding horizons, staying updated with market trends, and developing skills. The site emphasizes that users can access the best ideas from top authors and bestsellers worldwide within seconds. Overall, the website presents itself as an unprecedented opportunity for personal growth through quick and convenient learning.