The website is associated with the American Holistic Health Association (AHHA), serving as a valuable and unbiased wellness resource. It aims to connect individuals with various holistic practitioners who specialize in different areas such as acupuncture, chiropractic, herbalism, midwifery, naturopathic medicine, nutrition, reflexology, yoga, and more. The site also provides information on additional referral options and resources like treatment researchers, self-help tools, books/other media, education/personal healing centers products/services. It offers articles enhancing wellness and healing approaches from a holistic perspective for dealing with illness on one's journey towards wholeness.