The given website is Babylist, which offers a universal baby registry where parents can find and register for a wide range of baby products from any store. They aim to eliminate guesswork with an interactive checklist and provide expert-selected, real-parent-tested products. In addition to shopping for baby gear and clothing, they also offer guides on various topics such as health, pregnancy week by week, parenting tips, and gift ideas. The site emphasizes the importance of creating a baby registry that grows with your family's needs and provides free goodies for eligible users.