The website is about Bitly, a custom link shortening tool that provides fresh insights into code trends for 2023 and beyond. It offers enterprise-class features, scalability, and integrations with other tools. Bitly allows users to customize, share, and track links using dynamic solutions for every business need. The site also mentions the ability to curate and track links on social media profiles. Pricing options are available along with resources such as documentation, blog tips, ebooks, webinars, and connectors to optimize Bitly usage. Additionally, there is support through FAQs and help articles in their trust center to keep users safe while utilizing the tool.