The website is likely an online shop specializing in self-defense products. The site appears to be built using the Shopify platform and utilizes a specific theme called "ultimate." It provides various lethal self-defense products for customers, including items from the brand named "Byrna." The website offers a selection of currencies for customers to choose from and displays product prices accordingly. Additionally, it seems that the site collects information about different countries or regions based on their currency values.