The website is the homepage of the Smoke-Free Alternatives Association (CASAA), a consumer advocacy organization focused on promoting smoke-free alternatives to traditional tobacco products. The organization aims to educate the public, especially policymakers, about tobacco harm reduction and nicotine addiction. They provide information on vaping, its history, youth usage, risks associated with vapor products and smokeless tobacco, as well as facts and myths surrounding these alternatives. CASAA also offers resources for policy makers and advocates for protecting access to smoke-free alternatives.