The website is the homepage of Clarence Bass, an accomplished bodybuilder and fitness expert. It provides information on bodybuilding, fitness, health, motivation, nutrition, and dieting. Clarence Bass founded the website in 1980 to inspire and assist individuals in improving their physical well-being. Alongside his wife Carol Bass, he operates the site from Chama Albuquerque and offers tools for self-improvement. The site showcases photos of Clarence's fitness achievements over the years and emphasizes the importance of combining weight training, aerobics, and proper nutrition for long-term fitness success. Clarence Bass is known as a prominent muscle fitness columnist and has authored several books on the subject.