The website belongs to the Canadian Health Food Association (CHFA), which is Canada's largest trade association dedicated to natural and organic wellness. The CHFA promotes and advocates for health foods, supplements, safe food regulations, and sustainable practices. They offer educational resources, events such as retailer bootcamps and webinars, and special initiatives like the Industry Achievement Awards. They also provide information on consumer reports, membership benefits for retailers and industry professionals, partnerships with various organizations, as well as board director elections and advisory council involvement. Overall, the CHFA aims to create a collaborative community focused on promoting a healthy lifestyle in Canada through natural and organic products.
