The website offers instant coaching and goal tracking support to ambitious individuals looking to build their career, learn new skills, and develop positive habits. It provides a habit tracker form and access to a supportive community for free. The platform also offers personal coaching services from specialized coaches who are ready to provide guidance, advice, and accountability on a weekly basis. Users can find coaches or become one themselves through training tools provided on the site. The website aims to help users build successful coaching practices and offers support through an available app for iPhone and Android devices.