The website is focused on the sale of photographic equipment and accessories, with a particular emphasis on filters, tripods, and lens adapters. The site sells various brands such as Cokin, Slik, Kenko, and Tokina. It offers a wide range of optical filters and versatile tripods suitable for different photography needs. The website also provides information about authorized dealers and distributors internationally. Additionally, there are reviews and tests conducted by photographers to help customers make informed decisions about their purchases.