The website is focused on promoting and educating people about foodwise practices, farmers markets, community engagement, and sustainable agriculture. It provides information about various farmers markets such as Ferry Plaza Farmers Market and Mission Community Market. The site highlights programs like Foodwise Kids and Foodwise Teens that aim to educate young individuals about healthy eating habits. It also emphasizes initiatives like Market Match to provide equal access to affordable fresh produce. The website offers resources such as seasonality charts, recipes, articles related to food change and sustainability, and a glossary of terms. Visitors can support the cause by donating or volunteering at the markets or sponsoring various programs offered by the organization.