The website appears to be an online shop that sells various hair products specifically designed for curly hair. They offer a range of products including shampoos, conditioners, moisturizers, styling tools, and treatments. The site caters to different curl types and offers tips and tutorials on how to care for curly hair. They also provide information on the founder's story as well as a store locator feature and reviews from customers. Additionally, they have a rewards program called "reward points" and a "curl quiz" where users can discover their specific curl type.
