The website is for the Direct Selling Education Foundation (DSEF), which aims to engage, equip, and empower educators with resources related to direct selling. They offer a fellows program, which involves campus events, research, and teaching content. The website provides information about various initiatives of DSEF and introduces its board directors, committees, partners, and staff involved. It also highlights donor recognition for different years and honors an educator of the year. The site contains news updates and a blog section. Additionally, there are resources available on topics like ethics in direct selling along with case study archives, academic engagement experts' videos, working papers, podcasts related to moral suasion. Visitors can find contact information as well as access the annual report on the site.