The website is about an online life insurance company called Emma Life Insurance. They offer affordable and easy-to-access life insurance policies for Canadians. The site provides information about different types of coverage, such as protecting loved ones, passengers, home, and furry family members. There is also a section on baby names and a blog with various topics related to careers and contact information. The website emphasizes the importance of life insurance in protecting families from expenses like funeral costs, debts, and family expenses in the event of death. It also highlights the convenience of sameday coverage without the need for a medical exam.