The website is promoting a shopping social network platform called "Flip" that allows users to discover, learn about, and shop for their favorite brands in one place. Users can scan products, order with free fast shipping, and earn rewards. The site emphasizes easy returns and offers categories like makeup, skincare, gadgets, haircare, kitchen items, drinks & snacks, bags & accessories, pets supplies, wellness & fitness products for home. It also provides opportunities to sell your own brand on Flip. The platform features video reviews from real shoppers and offers shopping rewards. Users can share their video reviews with the community and even monetize them. Flip claims to revolutionize the way people shop by redefining the shopping experience.