The website is about luxury golf clothing and accessories. It offers a range of disruptive luxury items, including golf shoes, polos, outerwear, pants, shorts, and accessories such as hats, socks, belts, laces and more. The site emphasizes features like antimicrobial cooling effect and tailored design for optimal performance on the golf course. It also mentions a collection called "Prjkt Operative" along with new arrivals for men and women. There are separate sections dedicated to men's and women's favorites in various categories. The site offers complimentary shipping on orders over a certain amount. Overall, the website focuses on providing high-quality luxury options for avid golfers.