The website is about Idena, a blockchain platform that introduces a novel approach to achieving decentralization and preventing the dominance of powerful entities such as whales or staking pools. It emphasizes the importance of individual participation in governance and mining by requiring users to prove their personhood through unique identification processes. By encouraging individuals to stake their personal identity, Idena aims to increase network diversity and rewards for smaller stakeholders. The platform offers higher returns for independent miners compared to staking pools and seeks to resist any potential transformation into a plutocracy.