The website belongs to the "Industrieverband Körperpflege- und Waschmittel" (Industrial Association for Body Care and Washing Products). It supports, advises, and represents its member companies in the areas of beauty care and household care. The association is divided into two pillars: beauty care and household care. Its main role is to be a point of contact for its member companies, ministries, authorities, consumer institutions, associations, and media regarding regulatory or economic issues. The website provides information about the products related to beauty care such as skincare and haircare as well as information about household care products like cleaning agents and hygiene.
