The website is for the International Trademark Association (INTA), a global association dedicated to promoting effective laws and policies related to trademarks worldwide. It provides information about INTA's mission, structure, leadership, governance, committees, events, advocacy efforts, industry groups, awards and competitions. The site offers resources such as research articles, interviews and videos that explore current issues and trends in branding. Professionals and small-medium enterprises can access various tools and guidelines related to trademark practices. The website also features an unreal campaign that aims to educate youth about the importance of trademarks.