The website is about the International Standard Book Number (ISBN) agency, which is responsible for providing unique identification numbers to books. The site offers information about ISBNs and their history, industry standards, FAQs, and helpful links. It emphasizes how having an ISBN facilitates the sale of books in both physical and digital formats by making them discoverable in bookstores and libraries. The site also mentions services such as book2look biblet that help authors grow their audience.