The website is an online shopping platform called Kikuu, where customers can purchase a wide range of products including electronics, phones, apparel, shoes, and fashion items. The site offers various categories for both men and women's clothing like dresses, tops, pants, swimwear, coats/jackets, and more. It also provides accessories such as sunglasses, hats/caps, belts, scarves/weaps. Kikuu serves multiple countries including Ethiopia, Tanzania Uganda Ghana Nigeria Cameroon DR Congo Zambia Congo Côte d'Ivoire Senegal Gabon Mali Kenya Rwanda South Africa Brazil Chile Mexico Benin Togo Burkina Faso Malawi Botswana. Users can register/login to the site to save their preferences and choose their preferred language from English or other options like French (Français), Swahili (Swahili), Spanish (Español). Overall it seems to be a multi-category e-commerce platform catering to numerous regions in Africa along with several other countries globally.