This website is about a social media calendar tool called Loomly. It offers a built-in URL shortener feature that allows users to create shortened links for their social media posts. These shortened links not only save characters but also provide access to essential link metrics such as clicks, sources, and locations. Loomly aims to make it convenient for users to manage their social media content and track their success through these shortened links. The website encourages visitors to start a free trial of Loomly and provides information on its features, pricing, company information, and support resources.