The website is about a Michigan-based organization called "Michigan Women Forward." Its primary focus is on empowering women through various programs and initiatives. These include digital marketing series, bridging the digital divide, credit restoration program, early childhood education in Muskegon grant program, WomanUp pitch microloans, and the endurance loan program. The organization also provides resources for entrepreneurs and offers support to clients' businesses. They have a Hall of Fame that recognizes exceptional women and nominations are currently open for the 2023 edition. Additionally, there are regional celebrations held by WomanUp in different parts of Michigan. The website provides opportunities to get involved either as a sponsor or donor and highlights upcoming events featuring powerful women in West Michigan.