The website focuses on Nori, a carbon removal marketplace aimed at reversing climate change by removing carbon dioxide from the atmosphere. Their mission is to lower the overall concentration of carbon dioxide below parts per million. They offer carbon removal services for businesses and individuals, with maximum transparency and impact through certificates that track where and when carbon was removed. The data is verified by third parties using peer-reviewed methodologies, and transactions are tracked on blockchain for immediate retirement to prevent duplicate sales. Nori supports regenerative agriculture as a means to remove carbon and aims to create a climate-positive future through verifiable impact today. Each Nori carbon removal tonne represents a quantified amount of removed CO2 supported by third-party verification.