The website appears to be an online perfume shop, as indicated by the use of terms such as "parfum" (perfume) and "onlineparfumerie" (online perfumery). The code snippets suggest that the site is focused on selling discounted or affordable perfumes. It also mentions functions related to tracking events and measuring performance, possibly indicating that the website gathers data for analysis purposes. Overall, the website seems to offer a selection of inexpensive perfumes for online purchase.