The website seems to be related to animal welfare and advocacy by an organization called peta2. It provides information about various ways to help animals, including through lifestyle choices and culture. The site also offers merchandise and free stickers promoting animal rights awareness. Specific campaigns mentioned involve the suffering of dolphins and whales in places like SeaWorld, retirement initiatives for these marine animals, and opposing Simpson College's use of rats in experiments. The ultimate goal appears to be creating an animal-friendly society through education, activism, and contests for supporters. Visitors can subscribe for updates on new content and participate in various activities organized by the website.