The website is the official platform of SIMI (Society of the Irish Motor Industry), which serves as the representative voice for the motor industry in Ireland. SIMI members include dealers, repairers, vehicle distributors, wholesalers, retailers, and testers. The main purpose of SIMI is to represent the views of the motor industry by campaigning with government bodies and media to promote road safety, environmental protection, and consumer support. The website provides information on membership benefits and how to join. It also offers resources such as motorstats, training opportunities, career guidance in the motor industry, motoring information, news updates about SIMI activities like electric car registrations and hybrid vehicle market share. Additionally, there is a section dedicated to promoting women's involvement in the motor industry.