The website belongs to SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie), a foundation that focuses on scientific research in the field of marketing and communication. The main content navigation includes options for news, knowledge bank, model bank, events, and publications related to SWOCC's education programs. The site also features a search bar for finding specific content. One article highlights the growing influence of virtual influencers in brand marketing and communication and provides essential tips for leveraging their potential. Another article discusses Mattel's collaboration with over a hundred other brands as they prepare for the release of a new Barbie movie. Overall, the website aims to provide valuable insights and promote effective communication strategies based on scientific research in the marketing industry.
