The website belongs to the Entertainment Software Association Canada (ESAC), which represents major video game console makers, publishers, developers, and distributors in Canada. They aim to promote and support the Canadian video game industry. The site provides essential facts about the industry's national impact, stating that it contributes billions of dollars to Canada's economy. ESAC also works on behalf of its member companies to ensure that Canada remains a great place for innovation and publishing of video games. The site offers news updates, resources, and contact information for those interested in the Canadian video game industry. Additionally, they release annual reports on the industry's growth and development. Recently, Roblox has joined ESAC as a member company involved in selling games in Canada.