The website is for the Uttar Gujarat Company, a distribution utility of Gujarat Urja Vikas Nigam Limited (GUVNL). The company is committed to supplying continuous, reliable, and quality power to its customers in northern parts of Gujarat. They have a centralized customer care center that can be reached through various channels including a toll-free number, WhatsApp, and email. The website provides information about consumer complaints and emphasizes consumer satisfaction through service excellence. It also showcases the company's milestones and media gallery. The site includes news updates, schemes policies, customer tutorials, energy-saving tips, and information on the electricity ombudsman and power schedule.