The website is about WFDSA, which stands for the World Federation of Direct Selling Associations. It provides information and resources related to direct selling as a retail channel used by global brands and smaller entrepreneurial companies to market products and services directly to consumers. The organization promotes consumer protection in the industry and works with member associations worldwide to develop initiatives that support direct selling businesses. The website features news, events, a gallery, blog posts, member profiles, and resources for those involved in direct selling.
