The website belongs to the World Fair Trade Organization (WFTO), an international organization that supports fair trade enterprises. They strive to promote fair trade principles and empower marginalized communities, particularly women, through their initiatives. The WFTO focuses on grassroots development, setting fair trade standards, promoting accountability, and advocating for fair payment systems. They also provide a platform for fair trade businesses to join their network and gain recognition through the WFTO label. Additionally, the organization emphasizes sustainable practices such as upcycling and organic farming. Through their efforts, they aim to transform local communities while fostering a global community of fair trade enterprises.