The website is about Wigzo, an omnichannel user engagement and retention platform. It offers features such as product segmentation, customer segment creation, real-time insights into data, behavior tracking analytics, journey building, automation workflows, magic link conversations, and more. The site also includes success case studies and testimonials from customers who have used Wigzo to drive their growth. Additionally, there are resources available such as blogs, ebooks, infographics, webinars on mobile marketing strategies.