The website is about the Smith Reynolds Foundation, a foundation dedicated to improving the quality of life for North Carolinians. The foundation has been investing in various initiatives and projects that aim to shape communities in complex ways, taking into account the diverse experiences and opinions of the people living in the state. They believe that North Carolina holds great promise and they strive to be a flexible and adaptable funder while adhering to values such as fairness, dignity, integrity, and equity. The website invites visitors to learn more about their emerging direction through a strategic assessment planning process that involved gathering feedback from North Carolinians. The foundation aims to work with others to create a better North Carolina where everyone can thrive.